How To Identify the Right Buyer for Your Home

Knowing Your Buyer’s Profile

Having the largest pool of potential buyers in mind is the best strategy for selling your house. After all, the more buyers, the better the offers. There are many factors that go into selling your home such as location, home-style, and price. However, not everyone will have the same wants and desires. 

For example, not everyone is concerned about how close a property is to the downtown area. Some people prefer no yard maintenance, so they choose condominiums or townhomes. Not everyone can afford $500k plus homes and want to stay in a specific budget. As the home seller, it is up to you to hone in on and define your ideal buyer’s profile. 

Imagine Your Potential Buyer

Think about your potential buyer. Are you in a blue-collar working-class neighborhood with a lot of independent business owners? You can often tell this by the work trucks and trailers parked on the streets and driveways. If that’s the case, you’ll want to emphasize that there is no HOA and that there is generous parking. Also, if the neighborhood is home business-friendly, that’s another way to appeal to that potential buyer. 

If your home is in a cul-de-sac, this may appeal to family buyers with children. Cul-de-sacs are often sought out by buyers with children because they offer a bit of safety from through-traffic, so kids can enjoy bicycling near the house. 

When understanding your buyer, it is important to play up features like cul-de-sacs, pools, free parking, and other amenities that may appeal to their wants and needs. Potential buyers look for convenience when buying a home, so it’s good to focus on features that emphasize that.

Home Staging Help

In the planning stages of selling your home, you’ll need to understand who represents your key buyers and how you can appeal to them. It’s wise to hire a home staging company to better understand your buyer’s profile and get your home ready for the market. 

  • A home stager will help you to assess your home for its potential and to compare it to other similar homes in the market. 
  • Home stagers are very familiar with your home’s location market and can give you pointers about how to compete with other properties currently for sale. 
  • A home stager can decorate your home to appeal to your most likely buyer group. They use unique pieces that speak to that persona’s interests and perhaps where they may have traveled.
  • Home stagers are a bit like interior design psychics. They take a buyer persona and go with it. The end result is a successful home sale in record time.

Whether it be fabrics, table settings, artwork, and furniture style, a staging company can be one of the key differentiators in selling your home quickly and for a higher price. 

Hire a Property Management Company To Help You Sell Your Home

It’s always a good idea to get a professional opinion when selling your home. Not only will it help you identify the best buyer pool, but it will help you design and tailor your home to fit the key buyer’s needs and make them put in an offer soon and above listing price. 

Oak City Properties has been doing this for decades in the Raleigh area. We’ve helped hundreds of families sell their homes in record time and at a profitable price. Over the years, we’ve developed a network of highly experienced professionals who can help you every step of the way. We know who the best contractors and home stagers in the area are because we use them for our own properties and sales. Allow us to put that experience and knowledge to work for you.

Whether you are a family trying to sell your home or a landlord wanting to downsize your rental portfolio, our full-service property management company is here to help.

If you are interested in learning more about our services or speak to our listing agents, give us a call at (919)-232-9222 or check out our website:

Want to read more?

Take a look at the following blogs about property management services

Take a look at the following blogs about the Raleigh Housing Market